PIMFA
PIMFA member firms take note.
In February 2025 the FCA announced that they had 19,766 promotions amended/withdrawn in 2024. That’s an increase of 97.5%, compared to 10,008 in 2023.
In the Consumer Duty era, the FCA expects your firm to go beyond ensuring that all your promotions are ‘clear, fair and not misleading’ and actively challenging your firm to achieve good outcomes for all customers, especially the vulnerable.
But what does that mean in practice? It means continuously monitoring and testing your communications and adapting them accordingly, taking into account factors such as purpose, context, timing, and potential impact.
In this online training session, you will examine good and bad examples of recent promotional campaigns and assess potential non-compliance with your current and future campaigns. By improving your grasp of good practice, you will be better prepared to protect your firm, brand reputation, and competitive advantage and respond rapidly to unexpected, consequential events.
Over two hours Bovill-Newgate’s Abi Reilly will support you:
• Assess the potential risks of your marketing and financial promotions against the latest FCA guidance.
• Strengthen your approach to financial promotions in-line with the requirements of Consumer Duty.
• Use a proven processes to assess and mitigate the threat of non-compliance with current and future changes in financial promotion regulations
• Ensure your approach to social media and customer communications doesn’t attract the wrong kind of attention.
• Enhance the review and approval process for financial promotions in line with proposed new anti-greenwashing rules.
• Update your social media and influencer marketing governance, policies, and contracts with ‘finfluencers’ and agencies to ensure your firm doesn’t fall short of the guidance the regulator has in place to stop consumer harm.
Who should attend?
• Compliance and legal
• Marketing
• Product Development
• Senior managers responsible for the marketing activities of the firm
More about Abi Reilly
looks after several hundred clients on an ongoing basis, many of which have been with the firm for over 10 years. As well as looking after traditional asset managers, her team covers alternatives such as private equity, real estate, venture capital and impact funds. She also provides support to some corporate finance businesses, research providers, depositories, and placement agents.
Abi provides regulatory advice, training, support with policies, help dealing with the regulator, compliance risk assessments and monitoring, and other regulatory support. She also specialists in FCA authorisation and variations of permission, working with clients on their scope of necessary permissions and enabling them to build the appropriate compliance infrastructure so they can operate effectively as a regulated firm. Abi also conducts project work for asset managers who might have dedicated internal compliance teams but welcome additional resource, independence, challenge and assurance. She has worked with many clients on regulatory change projects such as SMCR and IFPR.
Before joining Bovill Newgate, Abi spent 18 years at UBS – first at the Investment Bank and then for ten years in Wealth Management as Managing Director, Head of Risk and Compliance for Europe, Middle East and Africa.
