PIMFA Webinar: Webinar Wednesday Ep. 10 – COVID-19 & Approach to Effective Communications

Sam Bingham, PIMFA’s Marketing Manager is joined by Jane Goodland, Corporate Affairs Director at Quilter Plc and Nicola Harley, Head of International Marketing at Morningstar to discuss approaches to effective communications and safeguarding your brand’s reputation in a crisis.

In light of the COVID-19 pandemic, it is vital for firms to maintain effective communications with their clients and uphold the value and reputation of their brand. Day-to-day communications planning and strategies have been put on hold for firms, but as we approach the end of full lockdown, how should your communication strategy change?

What will be discussed?

The webinar will consider the approach to effective communications in light of the impact of COVID-19, looking in particular at:

• In this situation, how important are brands to customers?
• Effective strategies for communicating with clients
• Taking a pause from business-as-usual marketing
• Content planning for messaging

Got a Question?

There will, as usual, be an opportunity to ask live questions during the webinar.