PIMFA
7 December 2022
PIMFA launches ‘make it.’ campaign to attract diverse new talent into the wealth management and advice industry
PIMFA, the trade association for wealth management, investment services and the personal investment and financial advice industry is proud to announce the launch of its ‘make it.’ campaign to encourage more people into career in the wealth management and advice industry.
PIMFA is committed to promoting Talent, Inclusion, Diversity and Equity (TIDE) in all its forms within the wealth management and financial advice industry and has numerous active initiatives such as the recent Diversity & Inclusion Awards and Conference. As part of these initiatives, the ‘make it.’ campaign is being launched to dispel negative perceptions around the industry, which can have a significant impact on the ability of firms to attract the most talented candidates.
The campaign has also been designed to showcase how the industry can act as a force for good by helping people through the difficult financial moments of their lives and plan for the future, as well as highlight the array of exciting opportunities for personal and career growth.
The ‘make it.’ campaign is a bold call to action for new talent from all kinds of backgrounds, to come in and shape old traditions into something better, while ‘making it’ in their career. This PIMFA initiative, guided by industry chief executives, HR Directors and up and coming talent within the industry, presents a bright new future for the sector; one that is responsible, equitable and inclusive and illustrates that the industry understands the existing issues and is capable of change.
The ‘make it.’ campaign comprises of a one stop shop website, featuring useful information and an array of real-life videos, that bring together different voices from across the industry (and the country) in addition to a free downloadable toolkit for wealth management and advice firms.
The 14 videos demonstrate that there are already a range of people of all different ages, backgrounds and roles working in wealth management and advice, and that they are already making a difference. Their stories are a powerful tool for firms to use to demonstrate the value wealth managers and advisers bring in helping people build personal financial futures, in acting as a trusted adviser, and in helping build financial and mental resilience. And that wealth management and advice can be an exciting career for anyone that wants to make a difference.
The toolkit gives all firms, large or small, the opportunity to access for free, an array of the campaign’s assets, images, social media posts, logos, posters, example recruitment messaging and adverts that have been created specifically for use by wealth management and financial advice firms.
The campaign will showcase the website, videos and toolkit in upcoming traditional media and in social media campaigns in the coming months. PIMFA are calling for the industry’s support to share the website, use the free toolkit materials and socialise the ‘make it.’ messages and assets across their own channels in an industry-wide drive to encourage diverse new talent into the industry.
By taking part, firms and individuals will help demonstrate their commitment to hiring the best and the brightest talent, and to increasing diversity and inclusion within the industry.
Liz Field, Chief Executive at PIMFA, commented: “The industry has, for many years known that it needs to better reflect the society it serves and that the perception of wealth managers and financial advisers is rather staid. While that’s never really been the case, that perception can inhibit the industry’s ability to attract the best talent as many people feel the industry isn’t for them.
“As the videos we have created for the ‘make it.’ campaign show the truth is the industry is already quite diverse and becoming more so all the time. And while we know we still have work to do, our own Diversity & Inclusion Awards have shown there are already some excellent programs in place working towards increasing diversity and inclusion in the industry at all levels.
“We are still on a journey as an industry, but I hope this campaign, and the toolkit PIMFA is providing for firms to use, will help spread the message that, actually, wealth management and financial advice is an industry focused on helping people achieve their life goals and that it very much is an industry for everyone.”
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NOTES TO EDITORS
About PIMFA – the Personal Investment Management & Financial Advice Association
- PIMFA is the trade association for firms that provide wealth management, investment services and the investment and financial advice to everyone from individuals and families to charities, pension funds, trusts and companies.
- The sector currently looks after £1.65 trillion in private savings and investments and employs over 63,000 people.
- PIMFA represents both full and associate member firms. Full members provide a range of financial solutions including financial advice, portfolio management, as well as investment and execution services. They assist everyone from individuals and families to charities and pension funds, all the way to trusts and companies. Associate members provide professional services to the PIMFA community.
- PIMFA leads the debate on policy and regulatory recommendations to ensure that the UK remains a global centre of excellence in the wealth management, investment advice and financial planning arena. Our mission is to create an optimal operating environment so that its member firms can focus on delivering the best service to clients, providing responsible stewardship for their long-term savings and investments.
- PIMFA has made numerous recommendations to the FCA regarding the Future of Advice, the Future of Supervision and the FSCS levy – read more.
- PIMFA was created in 2017 as the outcome of a merger between the Association of Professional Financial Advisers (APFA) and the Wealth Management Association (WMA) with a history as a trade association since 1991 – read more.
- Find out more about PIMFA’s Diversity and Inclusion work – read more
- Further information can be found at pimfa.co.uk
Contact
For further information on this release or other press matters please contact:
Matthew West, PIMFA PR Manager – MatthewW@pimfa.co.uk, +44 (0)20 7382 0376
Sheena Gillett, PIMFA Communications & PR Director – sheenag@pimfa.co.uk, +44 (0)20 7011 9869 / +44 (0)7979 493225
